Common Real Estate Threats and How to Protect Against Them

May 24, 2022

Keeping yourself aware of the common threats to your business can make all the difference between being successful and closing your business. As an individual within the real estate market, there are things that can ruin your business if you’re not prepared for them. Do your best to avoid these threats with the following tips and tricks.


As someone working in real estate, you want as many units being filled as possible at one time. Vacancies mean less of an income for you, more units you have to take care of yourself, and a decline in your property’s reputation as a place where people want to live. To avoid having vacant units, marketing is key. You want word of your properties to be everywhere, so that you can consistently reach those in your target audience. However, focusing on the tenants you already have is equally as important. Respond quickly to their needs and maintenance requests, and prioritize a positive relationship with those who are already renting from you. This helps with tenant retention, and spreads a positive reputation of how you run your business.


One of the negatives that comes with working in real estate is the opportunity for lawsuits. Occasionally, previous tenants can choose to handle disagreements and complaints with lawsuits. This can be incredibly damaging to your business, and can even impact your personal finances and well-being as well. One of the best ways to avoid the negative effects of lawsuits is by making protecting your assets a priority. An LLC can shield your real estate assets from personal liability. This stops any creditors from being able to access or take possession of your assets in the case of lawsuits or financial loss.


Buying and selling properties are when some of the biggest money transfers occur digitally. Because so much money is circulating, cyber attackers frequently target real estate companies. Cyber attacks can be devastating to your business both financially and in reputation, so it’s essential to build up defenses against any possible cyber attackers. Several software programs are dedicated specifically to keeping companies’ digital information safe. Bringing an added focus to cybersecurity within your business helps you avoid any of these negative outcomes.

One of the most difficult parts of owning a business in any market is avoiding the threats that bombard business owners. There’s a lot that goes into running a business, and a lot of things that can go wrong. These are just a few of the common threats to the real estate market that you should be aware of.

Check out this article on what to aim for when transforming a fixer-upper!

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